Overview
To support digital transformation and growth, business organisations are becoming more digital savvy and are developing digital marketing plans. The role of digital marketing is to help organisations gain new traffic, leads and sales for their business by expanding reach to consumers looking for products and services.
This unit will introduce you to digital marketing and its importance in the successful marketing of organisations. You will develop an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. Digital marketing is a major component of the successful marketing of organisations, and as the digital landscape is continually evolving, it is important for marketers to stay ahead of their competitors and delver cutting-edge digital marketing approaches and strategies. Successful completion of this unit will give you the knowledge and tools to work as part of a digital marketing team or to go on to further study in the specific area.
Modules
- The influence of the digital environment for effective marketing of business organisations. An overview of the digital environment, landscape and online consumer power
- Digital tools and techniques for an integrated marketing approach. An introduction to digital tools, platforms and channels plus content marketing
- Designing a digital marketing campaign. An introduction to digital marketing campaign design and planning
- Monitoring and measuring a digital marketing campaign in line with marketing objectives. An introduction to monitoring and measuring techniques, and monitoring changes in the technological environment
Career Progression
Achievement of this unit can aid progression to level 4/5 Higher National certificate qualification, e.g. L4/5 HNC in Digital Technologies, or enhance employment opportunities in a relevant vocational area. This unit would count towards recognition of prior learning for the L4/5 HNC in Digital Technologies, and act as a springboard into a variety of different career pathways including business analyst or digital marketing executive via continuing higher education.
Aspire Eligibility
All programmes are open to Londoners who meet the following criteria:
- UK resident and living in London
- Aged 18+
- Do not hold a level 4 (post-college/sixth form) qualification
- Either employed (and earning less than London Living Wage) or unemployed/economically inactive
Course Eligibility
- English GCSE level 9-4 (A*-C) or Functional Skills Level 2 or equivalent
- Demonstrate capability to learn and be assessed at the relevant level in English)
- Maths GCSE level 9-4 (A*-C) or Functional Skills Level 2 or equivalent
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Frequently asked questions
What is expected of me?
- To be an active participant in the programme.
- To complete all of the workbooks funding paperwork and the accredited unit.
- To undertake a workbased project (will be supplied by us if you are currently not working)
- To participate in all the group online workshops and 1-2-1 coaching sessions.
How much does this cost?
Participation in this programme is completely free. It is fully funded by the European Social Fund (ESF) and the Greater London Authority (GLA).
Additional support for travel to and from places of study and other expenses will vary depending on the provider and the support they are able to offer. These options will be discussed during your enrolment.
How long will it take?
The part time programme typically takes 8 - 12weeks to complete
Can I take more than one unit?
You cannot study more than one unit on the Aspire London Programme. However, upon completion of your programme, you’ll get advice and guidance from your Aspire Careers Coach about how and where you can continue to study, if this is the next step for you and your career progression. This could include a full Level 5 qualification.